Advantages of Selling Items Produced by Others
ByLance Williams
Posted Date: Friday, December 01, 2006 | Viewed: 293
By selling goods produced by others, you can avoid all of the manufacturing, and many marketing, responsibilities. Also, depending upon the agreement with the manufacturer, it might be possible to avoid responsibility for actually handling the goods. Manufactured goods come with a guarantee. At the very least, the manufacturer guarantees that those goods are suitable for the purposes for which they are intended. Many manufacturers also guarantee the quality and performance of their products. In practice this means that if the goods are defective, they will be repaired or replaced at the manufacturer’s expense. Thus, as reseller of the goods your role is to involve the manufacturer in the process of correcting the defect. Since it is the manufacturer’s goal to sell their goods, most provide some form of marketing support to businesses that sell their products. Typically, this support takes the form of national advertising and marketing communications. In many cases, the manufacturer’s goods are shipped directly from their premises to customers. This means that although you might sell goods produced by someone else, you do not necessarily have to handle the goods. This can result in significant savings regarding the handling of warehouse and related materials.
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