Advantages of Selling Your Own Product
ByLance Williams
Posted Date: Friday, December 01, 2006 | Viewed: 160
The big advantage to selling your own product is that you have total control over every step of the process, from design, through production and marketing, to delivery and the ultimate purchaser. This means that you can customize your product to meet your customers’ needs and wants, and that you can do this at almost any stage of the process. It also ensures a higher level of consistency between a product’s actual features and how the product is promoted to customers. Since you are producing and selling your work, the potential discrepancy between promotional claims and real-life features is eliminated. Another advantage of selling your own product is the personal relationship that develops between producer and purchaser. To counter today’s anonymous mass-market world, many of us like to buy items directly from the people who produced them. This is as true of specialty foods and books as it is of arts and crafts. This connection between purchaser and producer adds a personal element to the item, which in turn increases the customer’s perceived value of what he or she bought. The perceived value is enhanced by the one-of-a-kind nature of personally produced items. This illustrates another advantage of selling items that you produce yourself: They are unique. Unlike mass-produced standard items, there is nothing else exactly like them. Purchasers feel good about acquiring and owning items that presumably reflect their own unique personalities. When customers feel good about a purchase, they will proudly talk about the item, and in doing so, will promote the producer to family, friends, and acquaintances. Customers who value what they have purchased are satisfied customers, the best asset any business can have. It really is true that word-of-mouth advertising is the best type of advertising.
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