To truly be an effective leader and trainer in sales one must first understand the process of leadership and the mechanics of training. I believe the first step in becoming an effective leader we must first learn to follow. You might be asking yourself what does that exactly mean? Here it is, there are two ways to communicate: you can dictate a request or task, or you can inspire or self motivate the same request or task. Simply, find out what inspires, drives, motivates your employee, sales team member, client, or customers and follow that path.
The same applies in the sales process.You see the "KEY" is to understand what our client, employee, sales team want or in essence need. For example: Say our objective is to sell a certain item and or number of items, reach a certain volume or dollar amount in sales revenue, have our client or customer purchase our products and or services... etc. The Secret is to learn and activate "Self Motivators" Our self motivators are what they want or in essence why they want it. "If you want a whole, you by a drill"
Example: You have an employee or team member that is not producing. You find out what they like to do on their time off. Well, lets say they like to ride bikes and hike or take their family to the movies etc. If we take the time to listen to what they enjoy to do in their personal lives this is their "Self Motivator" So, here we go Tom likes to bike ride and hike. I ask Tom what kind of bike is it? He says.... is that the top of the line I ask, Tom says, I wish. I ask what bike would you want if you could have any bike and price was not an option? Tom says..... Well Tom, what if I could show you a way where in X amount of time you could have that bike, or family trip, or new car, or whatever else they want i.e. "Self Motivator" now we have a person that has attached a desire a want to a plan that you will lay out to say sell one more item or service per day, per week ,per month, etc. Once you get this momentum going it is synergistic in the regard that success breeds success amongst fellow workers and in oneself.
The same applies for a client. We simply ask the questions on why or what they like about the current service and or product they are using and if they could change anything to make it better, what would it be? They are in essence giving you all the information needed to make the sale. They told you their "Self Motivator" why they are looking for a better product or service "YOURS..."
"May our greatness be measured, not by the things we do, but rather the person we become"
To Your Success and Happiness, Ralph Henry http://www.ontargetlife.com
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