Branding Your Business Online
by
Nazeer Daud
Branding your business on the Internet is both important and achievable, regardless of the size or nature of your organisation. Branding is an important tool to build customer loyalty and to help you get the most from your advertising and marketing, by association with other products and services you offer.
Do brands matter to customers?
by
William King
This article highlights the importance of branding and some key things that management should consider while building a brand, whether it’s a new or a developed one.
Brand Management
by
Lance Williams
The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy.
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity
Brand monopoly
by
Lance Williams
In economic terms the "brand" is, in effect, a device to create a "monopoly" — or at least some form of "imperfect competition" — so that the brand owner can obtain some of the benefits which accrue to a monopoly, particularly those related to decreased price competition. In this context, most "branding" is established by promotional means. However
Brand
by
Lance Williams
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through
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