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Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. It is an important part of an overall communications mix that can also include publicity, public relations, personal selling, sponsorship, and sales promotion. Advertisers can include corporations, schools, the military, political candidates, advocacy groups, churches, and many other organizations that pay to have their message delivered to an audience. The media, through which the message is delivered, are varied: they include network and cable TV, radio, magazines, newspapers, Internet, billboards, handmade signs, sky writing, bumper stickers... the list is almost endless.

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