How Good Is Your Design Ambiance?

Kabir Bedi

Posted Date: Thursday, June 25, 2009 | Viewed: 73

Posted In Category: Computers and Internet » Web Designing Articles

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Ambiance of a place creates a lot of difference about how comfortable people can be there. People generally like to dwell in serene environments and not someplace messy. Clean ambiances create a welcoming feeling and make visitors stay longer while cluttered ambiances make visitors want to leave as soon as can be.

Website designs work the same way. Clean layouts and design enjoy more website visitors that unclean designs. This is because visitors spend more time on the former that increases their chances of making a purchase.

Fight or Flight
Cluttered designs can trigger two kinds of responses – fight or flight. The brave hearts i.e. people who have a high tolerance level choose to stick around and fight through the mess. Others just take an easy flight off and get going as soon as they can!

Just like homes are physical extensions of a person’s personality, website designs are virtual representatives of the corporate brand and its company or business. Both physical and virtual ambiances impact human perception and behavior.

De-cluttering Clutter
One of the prime reasons why websites get cluttered is because of trying to put too much information as the center of attraction. Trying to enhance the appeal of many elements on the same pages creates a look of chaos and clutters up everything.

Decide what is the most important and crucial information on the page and highlight it. Place the other page elements as per their appropriate places. The homepage of a typical website is not the place to showcase career opportunities. The homepage should present the essence of the business while career opportunities with the company should be kept on the Careers page.

A website is like a house, with various pages in place of rooms. However, unlike a cluttered house it is very easy to leave a cluttered website. Visitors just have to click the back button and they are away for eternity. Therefore it is very important to make visitors feel comfortable on the website by making the design layout clean and uncluttered.

Here are some tips to do the same.

Avoid Bright Contrasting Colors
Define an appropriate color palette and use a mix and match of colors from it to color your website design. Use colors to highlight certain areas, organize the content and create a good ambiance. Avoid using too many clashing colors lest the design feels cramped and cluttered.

Use Consistent Typography
Using too many typefaces creates a feel of amateurishness. If you want your website to have a professional look and feel, use a single type all through except of you want to highlight or specially segregate some areas. Consistent typefaces allow visitors to read with a flow and feel comfortable.

Use Quality Images
All the images and graphics that you decide to use on the website should enhance the ambiance of the design and promote the basic message of the web page. For example, if you have a Customer Service page, you can use the image of a cheerful customer care woman. Use quality images that are presented properly and work to strengthen a message.

Arrange Content Hierarchically
If you want your website visitors to understand the contents of the website and find the required information quickly, you need to arrange the content well. Highlighting too much information would just confuse the visitors and make them uncomfortable.

About Author:
Kabir Bedi works as a senior web consultant with LeXolution IT Services, a reputed web designing firm based in India. He is an eminent Indian web designer who has cultivated in depth knowledge about the web industry. He helps his company formulate effective web solutions and provide efficient web site update services.

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How Good Is Your Design Ambiance?

Kabir Bedi

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