Important Interactive Features

Valentin

Posted Date: Tuesday, April 29, 2008 | Viewed:

Posted In Category: Article Directory > Computers and Internet > Web Designing Articles

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Didn’t you ever think that it may be really useful to learn the opinion of your visitors regarding specific question?
Even informational and news sites need to get feedback from their audience. Understanding audience and its interests is crucial to provide resource interesting for readers. The same concerns sites providing products and services.

Commercial companies and producers not only must know if their production is in demand (it will be evident from the actual sales volumes), but need to understand what can help to improve production or services quality and what are customers expectations and preferences.

Let’s presume that your site is an on-line catalogue of products which can be ordered for delivery to any place of the city. In this case not only production quality and delivery service matter a lot but in great extent – customers’ expectations related to choice of goods, availability of particular products and brands and willingness of customers to use the services which you intend to propose.

Besides traditional marketing tools such as surveys and researches (expensive enough for small companies), there are simpler and more direct ways to collect the information, such as voting and rating features (the later is particularly popular at video sites and internet shops).

Voting feature – is widespread useful tool allowing to learn audience opinion on specific question. It helps both to identify site audience and to draw up the picture of its preferences.

If your audience is active enough voting results can give quite precise information helpful for making decisions.
Another tool for evaluation content of the site which has also won the popularity – is rating feature. It is implemented for rating production, articles, pictures, mp3 files and other content represented on the site.

The main advantage of these tools is that site owner receives important information from his audience, useful in drawing up forecasts and plans, with minimal money and time costs.

Both voting and rating features can be built in the site at the stage of development or redevelopment. Though if site already exists, the easiest way is so called remotely hosted services which allow adding features to the page without any installation.

Remotely hosted services can be easily added to the page by copying the generated code and pasting it into html page of your site. The operation takes several minutes. These services are widely provided for free. Here one should carefully choose service provider as some providers burden free subscription with such negative moments as placement of their company name on the service, displaying voting results at the page which is not connected with customer’s site, and so on.

Nevertheless there are providers as votingserver.com, who don’t use any ads and make services work as if they were initially installed into customer’s site (including design and customization).

Article Tags: interactive, webmaster tools, upgrading, remotely hosted, web 20

www.votingserver.com

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Important Interactive Features

Valentin

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