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Whoever is in the Internet business and anyone concerned about Search Engine Optimization cannot deny the importance of link building for the purpose of better Search Engine Optimization. Link building is the process through which you can get the maximum number of back links for your website which in turn would help the betterment of your search engine ranking. Here in this article we shall discuss about some of the link building procedures especially the reciprocal link building.

The reciprocal link building is the process of trading links between two websites. It is somewhat like a deal that one would post the link of the other while the other would do the same in return. But in this matter it is often seen that many websites that link to any and all sites that are willing to link to them. But be sure that this is not much of a good practice. This doesn’t work much with the search engines. The search engine have devices to protect themselves from such irrelevant links and thus there are lesser chances of your advancement though you have gathered a number of back links. The fact is that the search engines always seek for relevant links so that they can provide relevant results to their users. While inbound links are part of search engine algorithms but the fact is that the way these links are calculated, changes constantly. They might be doing this in order to protect themselves from irrelevant links as well as to test the ability of the webmasters or the SEOs to manipulate their rankings with reciprocal links. Therefore there is always the need to evolve the strategies of building reciprocal links in order to cope up with the changing algorithms of the search engines. And along with this there are some points that are to be given priority. It is that we should always give priority to the relevancy rather than Page Ranking, which would automatically generate the Page Ranking. It is also to be checked that the recips aren’t being blocked.

It is an important thing to check blocked recips. Now the question is what are blocked recips? It is sometimes seen that some of the unethical webmasters or some SEOs block the links back from search engine spiders. By doing this it seems that the links appear to be one-way links as opposed to reciprocal links and their site appears to be having fewer outbound links. Therefore you can easily understand that the websites practicing such means cannot help you in any respect. Hence such websites should be avoided to build reciprocal links. Now to find out whether the site you are trying to build link with is having blocked recips, check the source code for the robots tag. And if it is set to “no index, no follow” then be sure that the page is being blocked and is not much of help to you. In some cases the robots.txt file is being used to block search engine spiders. In that case look for the robots.txt at the root of the domain and you can see the files or folders that that are blocked. Now if you find the links pages and the directory pages in this list then it is better for you not to exchange links with them.

There are also some other tactics that can lead to blocked recips and if such tresses are found it is better not to exchange links with such websites as they can’t help you any way.

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