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Today from big corporate to small scale industries are looking to have high ranking website listing in search engine. Search engine optimization is a process of bringing your website in the top search engine ranking e.g. Google, Yahoo, and MSN for a purposefully defined set of keywords. SEO makes your website more visible on the internet which helps in capturing more global visitors & prospective clients. SEO can significantly enhance any company’s business by putting it at the forefront of search engine ranking. SEO looks at targeted search terms, link building, html code issues, on-page text content, overall site structure and navigation issues, as well as other issues.

Important factors in SEO include:
KEYWORDS: Keyword is a word used to support a website to its marketing audience. When a user types a word or phase and hits the search button, those words are transformed into keywords.

CONTENT: Content plays a very important role in the ranking of the website. Content is believed to be the king of SEO. It is very important to have search engine friendly content to attract visitors to your website. In order to improve your web site search results, one must know the following basic points while writing the content: the content must be unique, grammatically correct, Give anchor name, web page name, file name, image name that matches with the keywords, as it helps websites to get top search engine ranking & positions.

LINK POPULARITY: Link popularity is a general representation of the total number of web pages linked to your web site .link popularity is calculated by counting the number of links coming into a particular page. Link popularity is developed by:

External links: External link are the links on your website that direct to an outside website. This type of link is used when you want to provide extra information to the user.

Internal Links: Internal links are the links to other pages within your site. Internal linking is the easiest way to index your webpage in search engines.

Incoming Links: Incoming links are the links to a particular page coming from other websites. Incoming links are more important than internal links because these links tells search engines that how many websites recognize your website.

Outgoing Links: Outgoing links refers to the number of website links where you have placed your link. It also links to some high ranking sites under your web position.

Search engine optimization is a key element to any marketing campaign. It is important for any online business, only SEO can increase your target traffic and search engine position.

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