Many manufacturing operations require too much capital or are too labour intensive to be viable options for small businesses. Producing large and expensive items such as automobiles and appliances requires a great deal of capital to support sophisticated manufacturing operations and skilled workers. Similarly, smaller items such as office supplies and kitchen accessories also require extensive capital and manufacturing facilities in order to mass produce low-price consumer goods and to market these items profitably. Whether expensive and sophisticated or low-cost and simple, the production of mass-market consumer goods is best left to large industrial organizations. The production of unique specialty items, on the other hand, is ideally suited to small businesses. This would include such traditional artisan-type work as the design, production, and sale of clothes, jewellery, pottery, and other unique items. In each of these businesses, the quality of the work produced, and not the price, would be the unique selling feature. With effective marketing strategies, producers of these high-quality goods can be very successful.
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