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In increasing numbers, consumers shopping for a new television have the question of whether they should choose an LCD or plasma as their primary concern. Certainly, both plasma and LCD technologies offer excellent high definition viewing with respectable viewing angles and good color saturation and brightness. While plasma has the advantage in low light situations, LCD displays excel in rooms with brighter ambient light due to better protection against glare. The two television technologies also experience equivalent longevity making them dependable for many years. Both offer the same slim profile making them aesthetically appealing, modern, and unobtrusive within any living space.

However, plasma TV has lagged a bit with consumers in recent years despite its price advantage over LCD. This hesitancy on the part of consumers appears to be due to plasma's early history of problems with burn in. This is unwarranted however, as the risk of burn in is very minimal since the technology for plasma has matured and such issues are essentially resolved.

There is however the lingering issue of excessive power consumption associated with plasma screens over the somewhat more energy conscious LCD displays. Plasma TV in fact, can be said to contribute unnecessarily to CO2 emissions based on their demanding energy needs. This powerful appetite can also eat away at a user's pocketbook through their monthly energy bill. Recent developments however may put the reputation of power junkie behind for plasma TV and tilt the advantage back toward plasma.

Panasonic has developed a more energy efficient prototype plasma display which was introduced at the 2008 Consumer Electronics Show. Through the development of new phosphors and cell design technology, their new display boasts doubled energy efficiency. By reducing energy consumption in half, plasma will be on at least an equal footing with LCD displays in this respect as well. Aside from the positive environmental impact and the monthly energy savings for individual consumers, the new plasma technology will provide additional advantages.

With their new technology, Panasonic is now demonstrating ultra-thin display profiles which are less than one inch deep, screens which are increasingly larger; 105 inches+, and displays which are capable of brighter images and higher definition despite lower power consumption. In addition to the improvements in the already outstanding picture quality, Panasonic will be able to offer wireless HD which will allow installation minus the wires.

Certainly, the television viewing choices for viewers continue to improve. With new technologies such as FED and OLED on the horizon those choices are expected to continue to expand. However, some of the more standard technologies, such as plasma, continue to evolve and will probably be viable contenders for a long time to come if Panasonic's newer plasma TV models are on the market as expected within the next 1 to 2 years.

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