---

Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[1] Other SEOs reject the black and white hat dichotomy as an over-simplification.

Related Articles on Web & Ecommerce

1. Introduction to Electronic Commerce
   
2. Electronic markets
   
3. Key Words Selection
   
4. HTML Color Codes
   
5. Generate Ad Revenue With Your Website
   
6. What is e-commerce - Advantages and Drawbacks!
   
7. How to Sell Effectively on eBay - Top 10 Tips
   
8. Finding “Dropshippers and Wholesalers” made easy through online directories
   
9. The advantages of working online as compared to offline
   
10. International business to business payments
    
11. Planning and starting an online business
    
12. Web marketing VS Offline Marketing
    
13. Who uses eBay and Why
    
14. Communication channels & their importance in online business
    
15. Finding trustworthy buyers and sellers in online trade
    
16. Is Selling Online A Smart Decision?
    
17. Threats to online Trading Companies from fraud and hackers
    
18. Infrastructure for electronic business on the internet
    
19. Selling your products online! How to sell effectively using a website
    
20. Buy & Sell of Used Items on the Internet in India
    

Latest Articles on Web & Ecommerce

1. Web Solutions Company Emphasizes On Usability Over Technology
   As the evolution of existing web technologies and appearance of new ones are taking place each day, choice of technology is a crucial component in building Web 2.0 sites and applications.As the evolution of existing web technologies and appearance of new ones are taking place each day, choice of technology is a crucial component in building Web 2.0 sites and applications....
2. Corporate Website Can't Replace Everything
   Commercial website is already a necessary part of the total marketing policy of a firm, an effective tool for the goods' and services' advancement on the markets. A corporate page has an important function of establishing a corporate identity. Well-done web page means a lot for advantages but can’t make a miracle....
3. Website Url Shortening And Redirection
   Most of the time, it is difficult to remember long URLs. Sending long URLs through mail sometime, break up and the recipient need to make over the long broken URL. The method to shorten URL is done by assigning a unique code for the URL which is given after the shortening service provider URL address....
4. It Services | Web Development | Website Development Company | Call Centre Service
   FIN Infocom is a highly reputed company for delivering cost-cutting products at much faster pace. Over the years, we have secured the confidence of our customers, providing innovative solutions to their complicated business needs and problems. We look forward to carrying the same to our future endeavors as well...
5. Leveraging Payment Gateway Relationships To Be A Core Part Of Business Development Strategies
   In the global payments space, operators have several choices when it comes to payment gateway suppliers, most of which offer similar core services. So going beyond the commoditized gateway service to truly enhancing operator experience and improving operational efficiency is vital for payment gateway solution providers to compete....
6. An Intro To Using Auto-responders Email Smiles
   When you walk into a department store and all the sales assistants are smiling, it creates a sense of camaraderie that makes you want to return. Personalized attention is the best marketing strategy for improving sales. Everyone likes to feel important and they also like knowing their business is appreciated. It takes more creativity to generate these kinds of feelings online....
7. Why You Need “search Engine Optimization”?
   In short search engine optimization services are useful to increase our site’s page rank or high ranking in major search engines. After site optimization you get more traffic to your sites. In short search engine optimization services are useful to increase our site’s page rank or high ranking in major search engines. After site optimization you get more traffic to your sites....
8. Online Shopping Cart Solutions - Profit Oriented And Sophisticated
   Techwave.com, a California based company dealing in the development of websites for profitable online shopping cart and E-commerce solutions. online shopping cart, e-commerce solution, e-commerce web site design, e-commerce web host, e-commerce shopping cart, e-commerce software packages, e-commerce shopping cart solution....
9. Advantages or Disadvantages of Affiliate Marketing Programs
   Are you looking for a way to make money on the internet? There are a lot of fast and easy ways to earn money, but one of the best is affiliate marketing. This article will tell you about affiliate marketing and what some of the advantages and disadvantages are to internet marketing affiliate programs....
10. Affiliate Marketing Can Be A Good Way To Make Money!
    You can send traffic directly to you merchants by Direct Linking and see some success without a website, but to really take advantage of affiliate marketing you must a have good website. Well don’t give up until you’ve looked at a good affiliate program marketing partnership. A very specific type of affiliate marketing that was blowing the competition away....

Related topics in Computers and Internet

Submit Articles © 2009 KeepArticles.com, All Rights Reserved.