What is Web 2.0? What does it mean? Is there a accurate definition that all webmasters can understand? Not really, many believe Web 2.0 is just another one of those contrived buzzwords, signifying mostly marketing hype!
However, the simple definition can be found in the word "you"! Time magazine probably summed it up best by making reference to the "you" in user generated content. Web 2.0 is basically all the platforms that give us this brave new user-powered interactive Internet, normally referred to as 'social media'.
Web 2.0 can be seen in sites as YouTube, MySpace, Del.icio.us, Digg, Squidoo. Web 2.0 uses scripting languages such as Python, Perl PHP, RSS etc to build interactive platforms that websites can use to create all this user-generated content.
Many refer to these growing formats and scripting platforms under the name. This AJAX (Asynchronous JavaScript and XML) comes from Google and takes web based interactive programs such as Google Maps, something that's generally associated with desktop applications, but is now being applied on the web. If you have used Google Earth, you will realize how powerful these new applications can be.
Tim O'Reilly, the constant innovator of many technological changes on the web. O'Reilly has been at the forefront in planning and conferences on the nature of the 'meme' open source platforms dominating the new social media.
How all this new media plays out is anyone's guess but all webmasters should optimize their sites for this new Web 2.0 and take full advantage of all the SEO possibilities presented by this brave new Internet.
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