What To And What Not To Write In Your Catalog Content
ByJanice Jenkins
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Catalog printing is quite unique because you are describing not just two or three products in one marketing collateral. Print catalogs can explain a multitude of products and services you have in your business. In fact, your print catalog can hold as many items in one material, with short descriptions each.
Your objective in catalog printing then is to create content that gets your target clients to order from your print catalogs. Having your readers to call your customer service or fill up an enclosed order form is the main reason why you are using it in the first place.
Here are the do’s and don’ts of writing your catalog printing copy:
DO have a catchy and attractive headline. – No matter how limited or big your space in your print catalogs, always remember to have a catchy and snappy headline that would grab the attention of your target clients. Nothing beats a one-liner that stops your target clients in their tracks, make them want to pick up your collateral, and actually get them to read what is inside.
DO NOT put your product description in your headline. – Nothing turns off a potential client than spending their time reading a lengthy headline. Because that is what you are going to have if you put your descriptions in your headline. Make it snappy. Be sure to grab your readers’ attention within 5 seconds of glancing at your full color catalog printing.
DO include a personal letter. – Catalog printing is different because you are able to include a personal message from the manufacturer. This helps your target readers to associate your company with a real person. Not to mention that it adds a friendly touch to your catalog copy.
DO have the facts. – As your aim is to get your target clients to buy from your catalog print, giving them the facts can quicken the decision process. Make your descriptions brief, but enough to help your target readers to know everything there is about your product.
DO have a sales pitch in there. – Your catalog prints are primarily a sales ad, so use your sales tools. Include your free shipping or discounts for ordering in bulk. Include all the incentives to make it easier for your target readers to order from you.
DO NOT forget your freebies. – As I have mentioned, do not forget to write your discounts and freebies.
DO NOT bury your contact information. – So you have convinced your target clients to buy from your catalogs. But there is a problem. They cannot find your contact information. Annoying right?
Unfortunately, many print catalogs miss opportunities just because the clients found it frustrating to order for a product. To solve this problem, consider writing your contact information, especially your phone number, on every page.
Finally, DO include enough space for your customers to fill out their orders, and DO NOT forget to provide an easy-to-understand instruction. All of these things are aimed to make it convenient for your target clients to send in their orders.
So do not be a failure when you design your catalog. The easier it is for your clients to order from your collaterals, the more effective your marketing campaign becomes in creating your profits.
For comments and inquiries about the article visit: Print Catalogs
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