Who Will Buy Your Goods or Services?
ByLance Williams
Posted Date: Friday, December 01, 2006 | Viewed: 217
Obviously, it is not enough to provide goods and services. Someone must buy what you are offering for sale. For the sake of simplicity, it is possible to classify customers as either “consumers,” which include individuals, families, and other domestic arrangements, or “organizations,” which include all customers who are not consumers. More specifically, public-sector organizations (governments), private sector organizations (businesses), and not-for-profit organizations such as educational institutions, charities, and voluntary associations comprise the organizations category. The table on the next page illustrates a simple method of matching what you will sell and to whom you will sell it. It also includes examples of goods or services that might be offered to each category of customer. These are only a few examples of the kinds of goods and services you can offer to different types of customers. They do, however, help illustrate two important features of today’s small business world; that is, small businesses are service businesses, and some types of products and services are suitable for both classifications of customers.
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