Businesses, large or small, exist to generate a profit for their owners. Business owners— whether shareholders in the case of large incorporated ventures (see Chapter 5 for a discussion of incorporation) or owner-operators in the case of small businesses—use these profits as a means of supporting themselves and others for whom they are responsible. Thus, the primary raison d’ętre for all businesses is to earn a livelihood for their respective owners. If you already do, or think you would like to, run your own small business, you may have various reasons for choosing self-employment as a strategy for earning a living. Maybe you lost your job as a result of downsizing, reorganization, or merger, and chose running your own business as the best choice for generating an income. Perhaps you find it too confining being an employee in an organization whose way of doing things is inconsistent and even irreconcilable with yours. More independence? Higher earning capability? Whatever. Regardless of an individual’s stated reason for choosing to run a small business, the bottom line is always the same: Small businesses exist primarily to allow their owners to earn a living.
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